Marketing

The names, logos and symbols presented on this site are registered federal trademarks owned exclusively by the University of South Florida. After reviewing this page, faculty and staff can use these logos for official university business purposes only. They may also be used for non-commercial purposes at university-sponsored events.

Non-university third parties that would like to use the university’s name, symbols, or logos, or who would like to demonstrate an affiliation or partnership with USF St. Petersburg, must request permission to use the logos by contacting the Marketing team.

You can use a USF St. Petersburg logo if you are producing print and / or electronic communications on behalf of an official department / office within the university. However, please note that you must obtain prior written permission from Communications and Marketing before you can legally use the USF St. Petersburg logo.

Printed items include but are not limited to newsletters, annual reports, brochures, posters, t-shirts, pens, mugs, ads, table coverings, banners, flyers, etc. Please note: You must use a high-resolution, print-ready version of the logo on all printed materials.

Electronic format includes but is not limited to websites, mobile apps, social media sites, etc. Please note: You must use a clean, web-ready version of the logo for electronic use.

Permission does not entail authorization for production or distribution until the final printed or electronic collateral is submitted and approved by Communications and Marketing.

No. You cannot alter a USF St. Petersburg logo in any way. You cannot change the fonts, change the colors, remove elements, or add elements.

In addition, you cannot tilt the logo; screen the logo; stretch the logo; place the logo on a busy background; or place the logo too close to other elements.

A clear zone of white space, proportionately equal to 1/3 of the height of the mark, must surround the USF logo. This space must not include other graphics, text or a busy texture that hinders readability of the mark.

The clear zone applies to all versions of the USF St. Petersburg logo.

No. The USF St. Petersburg logo is a registered trademark that represents the authority of the university. It is used on materials that are administered by offices and divisions of the university. Student groups may use USF's green and gold colors and design custom art marks for clubs and other student-run organizations. Art elements may not be added to the USF St. Petersburg logo.

If University of South Florida St. Petersburg or other derivative of the USF St. Petersburg name is included in the name of the organization and used within the art mark, there must be adherence to the USF St. Petersburg standard fonts. Any altering of the university’s name from USF St. Petersburg campus or University of South Florida St. Petersburg must be approved by Communications and Marketing.

In addition, students may not use the USF St. Petersburg logo on personal business cards. A USF St. Petersburg business card identifies an employee of the university.

All items with a USF St. Petersburg logo that are being produced for resale must be licensed through USF’s licensing agent, The Collegiate Licensing Company (or “CLC”). For information about the licensing process or to obtain a license, contact CLC.