Marketing

Color and Typography

Typography

Brand fonts for Adobe users: 

  • Trade Gothic Bold Condensed for titles and Trade Gothic Condensed for body copy.
  • Please contact a Marketing team member for additional information. 

Alternate fonts to use for internal communications: 

Arial Bold for headlines and subheads
Arial for body copy

 

Can I use other fonts in my print materials?

Yes, but sparingly. Just remember that the goal is to select fonts that are easy-to-read and appropriate for your communications.

What else should I know about typography?

There are several common mistakes that are easily remedied. Here are a few general rules:

  • Do not put two spaces after a period or colon.
  • Do not use more than two fonts in your design project.
  • Use decorative fonts sparingly.

 Colors

CORE COLORS
Our core colors are USF Green, White, and USF Gold. The PMS, CMYK, RGB and HEX codes are listed for consistent appearance across various mediums. 

green block

USF GREEN
PMS: 342
CMYK: 93, 10, 75, 43
RGB: 0, 103, 71
HEX: #006747

Gold Block

USF GOLD
PMS: 4535
CMYK: 6, 8, 35, 12
RGB: 207, 196, 147
HEX: #CFC493

ALTERNATES

Sand and Evergreen are to serve as alternates to USF Green and USF Gold when needed for optimal contrast in digital communications. These colors may also be used to add visual interest in print.

Sand Color Block

SAND
PMS: 614
CMYK: 7, 4, 19, 0
RGB: 237, 235, 209
HEX: #EDEBD1

Evergreen Color Block

EVERGREEN
PMS: 3435
CMYK: 96, 15, 84, 56
RGB: 0, 84, 50
HEX: #005432 

ACCENT COLORS

Employ the accent colors selectively and do not allow them to dominate.

Sample

LEMONGRASS
PMS: 380
CMYK: 18, 0, 100, 0
RGB: 219, 228, 66
HEX: #DBE442

Apple Color Block

APPLE
PMS: 376
CMYK: 44, 0, 100, 0
RGB: 156, 203, 59
HEX: #9CCB3B

Teal Color Block

TEAL
PMS: 341
CMYK: 80, 7, 62, 16
RGB: 0, 147, 116
HEX: #009374

Sea Glass Color Block

SEAGLASS
PMS: 5503
CMYK: 38, 0, 25, 22
RGB: 128, 176, 166
HEX: #80B0A6

Storm Color Block

STORM
PMS: 7700
CMYK: 97, 53, 33, 10
RGB: 0, 100, 132
HEX: #006484

USF accent color sample - Sky

SKY
PMS: 7702
CMYK: 71, 10, 14, 0
RGB: 41, 175, 206
HEX: #29AFCE

NEUTRALS

USF accent color sample - Silver

SILVER
PMS: 427
CMYK: 22, 12, 12, 0
RGB: 202, 210, 216
HEX: #CAD2D8

USF accent color sample - Gray

GRAY
PMS: 430
CMYK: 55, 34, 32, 0
RGB: 126, 150, 160
HEX: #7E96A0

USF accent color sample - Slate

 SLATE
PMS: 7545
CMYK: 75, 52, 47, 22
RGB: 70, 96, 105
HEX: #466069

Metallic Foil Stamp
Where appropriate, for formal, elegant printed items, you may use a metallic gold foil stamp, in a color selected to match USF gold displayed above as closely as possible. Foil stamping is a specialty process that can not be recreated with PMS, CMYK or metallic ink. Consult with UCM or your print vendor for more information.